Brand Loyalty

Ever since I bought a boat, I decided I would learn how to do all of my own boat maintenance. I’ve always done my own maintenance on any car I’ve ever owned, so I figured it’d be worthwhile learning about how to keep my boat maintained as well, considering that’s the type of thing I’m interested in.

Some people, myself included, develop a kind of brand loyalty towards certain types of items used for boat maintenance. On my boat, for instance, I only use Mercury 2 stroke premium outboard motor oil. I did a lot of research to figure out what would be best for the type of boat that I have and that’s what I landed on.

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